Most small businesses scale too fast — without knowing their numbers. In this episode, we cover 4 financial metrics every small business owner must know before scaling in 2025: ROI, ROE, Working Capital, and Rate of Return.

These aren’t textbook theories. They’re real numbers you can run today with your last 12 months of data to see if your business is truly ready for growth.

(Resources referenced in the podcast are available on our free Skool channel)

Moments:

• Why numbers matter before scaling
• Return on Investment (ROI)
• Return on Equity (ROE)
• Working Capital & Liquidity
• Rate of Return (Investment Comparison)

• How to calculate ROI and ROE for your business.
• Why working capital and liquidity matter more than profit.
• How to compare investment opportunities with rate of return.
• The financial red flags that make scaling dangerous.

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TAGS

small business growth, financial metrics small business, how to scale small business, ROI small business, ROE explained, working capital ratio, rate of return formula, small business finance 2025, when to scale a business, small business tips