Inside Subprime Credit: Interview with David Johnson, CEO of Vervent
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Inside Subprime Credit: Interview with David Johnson, CEO of Vervent
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Host Andrew Davidson is joined by David Johnson, CEO of Vervent, to explore the company’s journey from a specialist provider to a global force in financial services. They unpack how economic uncertainty is reshaping consumer needs — particularly among subprime audiences — and how Vervent is responding with innovation, agility and a consumer-first mindset. David shares his perspective on building trust in financial services, the evolving role of brand strategy, and how AI is shaping the future of the industry.
Download Comperemedia’s FREE 2025 Global Financial Services Trends and get in touch with our consultants to learn more about how the trends apply to your brand.
Head over to Mintel’s LinkedIn to let us know what you think of this discussion about subprime credit, and visit mintel.com to become a member of our free Spotlight community.
Host:
Andrew Davidson, SVP/Chief Insights Officer, Comperemedia.
Guest:
David Johnson, CEO & Founder, Vervent.