What if you could completely transform your life and income through the power of sales? In this eye-opening conversation, master sales trainer Gene Slade reveals how he's helped technicians in the trades multiply their earnings and rebuild their lives from the ground up.

Gene shares the remarkable journey that took him from being an HVAC installer making $42K annually to becoming one of the most sought-after sales trainers in the industry. His approach is refreshingly different - rather than targeting business owners directly, he focuses on transforming technicians, which inevitably captures the attention of leadership when results start pouring in. The stories are nothing short of incredible, from individuals living in abandoned buildings to earning six-figure incomes with paid-off homes and substantial savings.

At the heart of Gene's philosophy is a powerful mindset shift: "Everything that happens to you is empty and meaningless until you decide what it means." This perspective has not only fueled his success but has become the foundation of how he helps others overcome their limiting beliefs. As he explains, the difference between high performers isn't that they don't experience setbacks - it's that they change their stories about those setbacks faster than everyone else.

The conversation dives deep into practical sales techniques that have helped Gene's clients double, triple, and even quadruple their sales within 30 days. From teaching payment plans instead of "financing" to the art of presenting information as questions ("Did you know?"), these strategies bypass customer resistance and create genuine buying desire. Perhaps most powerfully, Gene emphasizes that "if you listen, they will tell you exactly how to close them" - highlighting how many salespeople talk themselves out of deals by not paying attention to what prospects are really saying.

Whether you're in the trades industry or any field requiring influence and persuasion, this conversation offers a masterclass in creating impact through sales excellence, positive mindset, and genuine care for others' success. As Gene powerfully states, helping someone else achieve what they never thought possible delivers a feeling no personal sale could ever match.