Guest: Marit Burmood

Marit is a CPA and Enrolled Agent with a specialized focus on influencer tax strategies. After shifting into accounting in her late 20s to launch her entrepreneurial journey, she has spent over a decade building a thriving practice dedicated to serving entrepreneurs—particularly those in the high-profile influencer space. Her experience spans working with high-net-worth clients, teaching fellow tax pros, and sharing insights on national stages. With a master’s degree in taxation and a passion for educating, Marit bridges traditional tax expertise with the modern complexities of the digital creator economy.

Episode Summary

In this episode of The Mr. R Show from the MRR Institute, co-hosts John Tripolsky and Chris Picciurro sit down with Marit Burmood to unpack the unique tax challenges facing today’s social media influencers. From brand deals and platform income to in-kind sponsorships, the conversation explores how these nontraditional revenue streams collide with classic tax rules.

Marit provides practical, real-world strategies for tax professionals navigating mixed-use expenses (like travel, wardrobe, and events), entity selection decisions, and the nuances of nexus when influencers travel for work. She also highlights the importance of strong client communication to prevent scope creep and ensure compliance. Listeners walk away with clear, actionable advice to confidently support influencer clients while reinforcing the fundamentals of good tax practice.

Key Takeaways

• Diverse Income Streams: Influencers earn through brand deals, platform payouts, sponsorships, and in-kind payments—each with tax implications.
• Mixed-Use Expenses: Learn how to properly manage and document expenses like travel, wardrobe, and events.
• Entity Selection: When and why forming an S Corp (or other entity) may benefit influencers.
• Complexity in Simplicity: Foundational tax rules still apply—it’s about adapting them to new contexts.
• Communication Matters: Clear boundaries and ongoing dialogue keep client relationships strong and compliant.

Resources

• MRR Institute
• Marit Burmood CPA