Alex Cooper: Sirius XM's New Queen? Unwell Network Expands as Hot Mess Fizzles
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Alex Cooper: Sirius XM's New Queen? Unwell Network Expands as Hot Mess Fizzles
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Alex Cooper, the rapidly ascending star behind the Call Her Daddy empire and the Unwell Network, is at the center of a dramatic media narrative this week, as she’s become the subject of industry-wide speculation about the future of podcasting’s throne. Perhaps the most consequential headline is that SiriusXM executives are reportedly positioning Cooper as the new crown jewel of the network, a clear shift in their long-term strategy as rumors swirl about the end for Howard Stern’s reign. According to RadarOnline, insiders say Cooper is “the one Sirius is betting the house on,” with leadership viewing her as the face of tomorrow—youthful, cross-platform, and aligned with the tastes of the next generation. While Stern’s future at Sirius remains unconfirmed, Cooper’s brand is being aggressively promoted, and she’s already being given tailor-made projects to cement her status. “Alex is the future,” one SiriusXM executive bluntly told RadarOnline, a statement that could foreshadow a seismic shift in the audio landscape if verified.
Beyond satellite radio, Cooper’s Unwell Network continues its expansion. Hulu has announced a collaboration with Unwell Productions for an unscripted dating series, Overboard for Love, which Cooper will executive produce, marking her first major foray into television. The show promises a luxury yacht setting with a dating twist and is a clear sign of Unwell’s ambition beyond audio, according to Hulu’s official press release. On the podcast side, however, Cooper’s Unwell Network made waves by dropping Alix Earle’s Hot Mess podcast amid persistent rumors of a behind-the-scenes rift between the two influencers, as reported by Variety and amplified by Page Six. Neither Cooper nor Earle has commented publicly, but fans noted Earle’s absence from Unwell’s Super Bowl party and the lack of promotion for Hot Mess on Unwell’s social channels. The speculation is unconfirmed, but the optics hint at internal shifts on Cooper’s team—her biggest business move since her $125 million, 2024 SiriusXM deal, as described by Encyclopaedia Britannica.
Socially, Cooper’s Instagram presence remains a powerhouse, with over 3.7 million followers and a high engagement rate, per HypeAuditor analytics. Her posts continue to focus on lifestyle, relationships, and bold, unfiltered content—mirroring her podcast’s evolution into a celebrity-driven, mainstream forum. She’s also fresh off a 2025 documentary, Call Her Alex, which detailed her allegations of sexual harassment by her college soccer coach—claims that have now been echoed by at least one other former player, though the accused coach, Nancy Feldman, has not responded publicly and received a letter of support from nearly 100 former players and staff, according to Encyclopaedia Britannica.
In sum, Alex Cooper is both consolidating and expanding her empire: from an audio queen potentially poised to inherit Howard Stern’s mantle, to a television producer greenlit by a major streaming platform, to a social media influencer with loyal, highly engaged followers. There are still whispers and tensions—especially regarding the Earle fallout—but the undeniable headline is that, in 2025, Alex Cooper’s star is rising faster than ever, with every move watched by both media executives and millions of fans who treat her as the new voice of a generation.
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