In this episode, we sit down with James Fraser, Canada’s first Pest Golden Door Award winner, Regional Manager at Avayda Pest Control, and a featured speaker at D2DCon Canada. His story resonates with new and struggling reps: early setbacks, a brutal first stretch in a new industry, and the decision to stop blaming externals and fully commit. The turnaround started when he chose to “keep the main thing the main thing” and time on doors and stack consistent inputs every day. You’ll hear how Fraser reframed his season, worked the hours, and finished strong, then doubled down on a repeatable system built on high-quality activity and focused execution.

James also breaks down the input metrics that actually move the needle: 50+ meaningful conversations a day, knocking during the best hours, and blocking out distractions that feel productive but don’t create revenue. He underscores the value of mentorship and surrounding yourself with high-standard operators who compress your learning curve. Finally, for reps trending toward leadership, he shares why recruiting raises your own standards, accelerates skill development, and multiplies impact without giving away all the playbook. Expect practical mindsets and simple behaviors you can apply this week to build momentum and confidence on the doors.

You’ll find answers to key questions such as:

• How can a new rep bounce back from a rough start without overhauling the whole script?
• What daily input targets (talks, hours, windows) matter most for consistent production?
• How do I avoid “productive” distractions and keep time on doors the priority?
• Why does mentorship shorten the path to results, and how do I plug into it fast?
• As a budding leader, how does recruiting make me a better seller and manager?

Get in touch with James Fraser:
Instagram: @jblades_11

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