The digital revolution in music is no longer just about streaming - it's now transforming the physical products we cherish as fans. Ryan Ouyang, CEO and founder of IYK, takes us deep into the fascinating world where physical merchandise becomes a gateway to exclusive digital experiences.

Ryan explains how IYK's NFC-embedded products allow fans to authenticate ownership and access exclusive content through a simple smartphone scan. What began as a Web3 experiment during the pandemic has evolved into partnerships with major artists like Disturbed and Chance the Rapper. The technology bridges the gap between traditional fan identification methods and the physical world where dedicated supporters buy merchandise and attend shows.

Imagine receiving a custom festival poster showcasing only the acts you personally witnessed, or a lanyard that unlocks exclusive album content. These innovations represent just the beginning of what's possible when digital authenticity meets physical products. As Ryan puts it, many fans feel "under monetised" by their favourite artists - they want more meaningful ways to engage beyond traditional merchandise and tickets.

The conversation reveals how IYK's technology integrates with existing industry structures like music charts while introducing Web3 principles that empower both artists and fans. All this happens without forcing users to navigate complicated wallet connections or blockchain transactions - the complex technology remains "under the hood" for seamless experiences.

Ready to explore how digi-physical could transform your relationship with fans? This episode provides a window into the future of music fandom where physical products become portals to exclusive experiences, and fans can finally prove and celebrate their dedication in both worlds.

https://iyk.app

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