9. Ice Spice, Latto & the GYATT of It All | Mini Pop Culture Case Study
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9. Ice Spice, Latto & the GYATT of It All | Mini Pop Culture Case Study
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In this mini pop culture case study, I’m breaking down Ice Spice and Latto’s new collab “Gyatt”. On the surface, it’s a fun, body-focused track that went instantly viral. But what does it really say about the music industry, beauty standards, and who gets to control the narrative around women in rap?
In this episode, I break down what I call “the hamster wheel”. It’s the cycle of men’s lust fueling labels, surgeries, and songs that keep the male gaze at the center. However, I’m not here to bash Ice Spice or Latto. Instead, I want to pull the curtain back on the system and open up a space for women’s voices to lead this conversation.
Do you see “Gyatt” as just harmless fun, or as another cog in the industry’s machine? Is it empowering, pandering, or maybe both? I don’t have all the answers, but I want to hear yours. Because your voice matters here.
And remember…know your worth, and then add tax✨
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Animations: Eric Martin Entertainment
Music: PDub the Producer
This video is for commentary and entertainment purposes only. All opinions are my own, based on public information and personal interpretation.