
How Erol Aykan Built ObjectionOwl to Scale Sales Coaching with AI - Ep 16
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このコンテンツについて
Learn more and connect with Erol:
- Erol’s LinkedIn - https://www.linkedin.com/in/erolaykan/
- ObjectionOwl Agent (Award Winner) - https://agent.ai/profile/objectionowl
- Sales Discovery Coach Agent - https://agent.ai/profile/discovery-coach
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“What’s really important to me is that I build something that makes a change in someone’s life.” – Erol Aykan
When Erol Aykan, a Sales Manager at HubSpot, first started tinkering with AI, he wasn’t chasing awards. He was trying to solve a problem for his team. A tedious process that used to take five hours a week could now be done in just 20 minutes, thanks to a simple Chrome extension he built by prompting an LLM. That lightbulb moment kicked off his builder journey.
From there, Erol leaned into his strengths as a sales leader: frameworks, repeatable processes, and a relentless focus on coaching. The result? Two standout agents, ObjectionOwl and Discovery Coach, that transform raw sales call transcripts into structured insights and actionable coaching feedback.
Erol describes his philosophy this way:
“Make it scalable, make it simple, and build on a framework.”
For him, Agent.ai wasn’t just about fancy output. It was about building tools that sales reps and managers could actually use to improve every single day. ObjectionOwl surfaces and categorizes deal-blocking objections in seconds. Discovery Coach turns discovery call transcripts into a coaching scorecard, breaking down strengths and areas for improvement.
What makes Erol’s story powerful for the builder community isn’t just the award-winning output, it’s his mindset. He didn’t try to build “software.” He started with a small, painful use case and scaled it into something useful. And he’s quick to point out that anyone can do the same:
“Don’t overthink it. Start small, and progress it into something applicable and useful for you.”
Erol’s journey is a reminder that the most impactful agents often come from people closest to the problem. You don’t need deep technical skills to start, you need curiosity, a willingness to ask good questions, and the drive to make a difference.