
#98 What Happens When You Build a Business Around a Podcast
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Elzie Flenard, founder of Podcast Town and host of Journey to Mastery, shares how podcasting transformed his business from a side hustle into a strategic platform for growth. In this episode, Elzie breaks down how his show became the cornerstone of his brand, the lessons he's learned over nine years and 500+ episodes, and why podcasting is the most powerful tool for building trust, visibility, and long-term influence.
Whether you’re new to podcasting or wondering how to better leverage your existing show, this conversation will give you practical insight into what it really means to build a business around a podcast.
What We Cover:- The story behind Elzie’s first podcast guest (hint: it started at the barbershop!)
- How podcasting helped him connect with high-level entrepreneurs and build credibility
- Why he believes podcasting is the most trusted medium and what that means for business owners
- The monetization strategy behind his Journey Feed private community
- Lessons from over 500 episodes: trust, consistency, and mastering the art of listening
- Why he’s planning a daily 10-minute podcast and the personal challenge behind it
- What all founders need to understand before using podcasting as a business tool
Links & Resources:
- 🎧 Listen to Journey to Mastery: https://open.spotify.com/show/2RQRkzY8zFztz7vHNjib77
- 🌐 Learn more about Elzie: https://elzieflenard.com
- 💡 Interested in launching your own podcast? Visit: https://www.podjunction.com
Connect with Us:
Subscribe, rate, and review the show to help more business leaders discover how to use podcasting to grow, connect, and build their brands.