Aleksandra Medina was seeking answers to her own questions about money when she co-founded Frich. Now, through the Frich app, she’s tuned in to Gen Z’s feelings about money and is helping to inspire more financial confidence, transparency, and know-how.

In this episode, Aleksandra shares her story with Truist psychology expert Bright Dickson and money guru Brian Ford. Together, they talk through her experience and challenges as a young tech entrepreneur whose company has raised $2.8 million in venture capital.

The discussion covers:

• The inspiration behind Frich and how it’s designed to drive authentic money conversations

• What it’s like getting started as a young tech entrepreneur and lessons she’s learned along the way

• Insights from Frich on Gen Z’s mindsets around money and personal finances

“Every single day, we try to encourage people to have more honest conversations about money.” —Aleksandra Medina, Co-founder, Frich

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