What if I told you that hustle culture is actually keeping you from the very success you’re chasing?

We’ve been told that burning the midnight oil, sacrificing rest, and saying yes to everything is what it takes to “make it” in business. But in reality, that’s just toxic hustle culture talking - and it’s stealing your joy, your health, and your freedom.

In this episode, I’m sharing my personal story of how the “grind or die” rule shaped my identity as a business owner, why it doesn’t work (especially for women), and how I finally started working with my personal energy instead of against it. This isn’t about doing more, it’s about honoring your cycles, protecting your energy in business, and building something that feels like true sustainable work - not survival.

Here’s what you’ll hear inside this episode:

• Why hustle culture taught us to wear overwork like a badge - and the moment I realized I had just bought myself another job instead of building freedom.
• The hidden ways toxic hustle culture shows up in women-run businesses, and why it was never designed for us in the first place.
• How ignoring your personal energy leads to burnout, resentment, and exhaustion - and why tuning into your natural rhythms can change everything.
• A new rule for how to manage your energy in business daily, weekly, and even seasonally - so you stop forcing productivity and start creating flow.
• Practical shifts that turn constant grind into truly sustainable work, giving you back time, joy, and permission to actually rest.
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This episode is your reminder that you don’t have to prove yourself by running on empty. You can succeed by respecting your humanity, honoring your cycles, and letting your personal energy be the guide for how you show up in business.

This week’s reflection: What’s one new way you can work or rest to honor your personal energy in business this week? DM me on Instagram @katyripp and tell me.

RESOURCES MENTIONED IN THIS EPISODE:

Blog Post: Rule 1: The Grind or Die Rule – and Why We’re Quitting the Game

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CONNECT WITH KATY RIPP:

Website: www.katyripp.com

Instagram: @katyripp

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Facebook: @katy.ripp