More leaders need to start believing in the skills and capabilities of others!

In this episode of Because Growth Matters, Daniel sits down with accomplished sales and business leader Tracy Embree to unpack the lessons she’s learned from a career spanning engineering, manufacturing, technology, and high-growth business environments.

Tracy shares how early mentors and a willingness to embrace risk shaped her career trajectory, moving from chemical engineering into executive leadership and sales.

She opens up about navigating challenges as a woman in male-dominated industries, the critical importance of self-belief, and why running toward the “hard stuff” can create breakthrough opportunities.

They also discuss the future of leadership in the age of AI, how to balance long-term strategy with short-term demands, and the power of collaboration in executive teams.

Timestamps

00:00 Introduction to Tracy Embree

02:59 Tracy’s early career

06:15 From engineering to leadership and sales

07:47 Misconceptions and realities of sales

10:57 Navigating challenges as a female leader

13:05 Advice for graduates and young professionals

14:37 AI, leadership, and the future of work

16:36 Balancing long-term vision with short-term demands

18:09 Common leadership mistakes and how to avoid them

22:48 Personal reflections and future plans

30:10 Mentorship and ruthless prioritisation

32:21 Recommendations for books and resources

35:11 Leaders to look at for inspiration

38:38 The 1% shift

40:20 Connect with Tracy

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Connect with Daniel:

LinkedIn: Daniel Robus

Website: https://www.growthmattersintl.com

Connect with Tracy

LinkedIn: Tracy Embree