How do gyms make money without relying on constant discounts? It starts with retention — and retention starts in the first 90 days.

In this episode of Well Run, Annie Adragna explains why the first 30–90 days of a new member’s journey determine their long-term loyalty and lifetime value. She shares the exact usage thresholds that matter most — like why 4–6 visits in the first month predicts retention and why a 14-day no-show is your biggest red flag.

Annie also spotlights what the best fitness clubs are doing differently in onboarding: from structured fitness assessments and connection experiences to celebrating early wins and tracking usage with simple dashboards. These proven strategies not only keep gym members longer, but also increase the average revenue per member and create sustainable growth without discounts.

What you’ll learn in this episode:

• Why nearly 50% of cancellations happen in the first 90 days.
• How to keep gym members longer by tracking early usage.
• What lifetime value really means in the fitness industry — and how to grow it.
• The best revenue strategies for fitness clubs that don’t rely on discounts.
• How to sell and deliver high-value memberships through smart onboarding.
• A simple framework to increase average revenue per member in your gym.

If you’re serious about building sustainable growth for your fitness business, this is where it starts: helping members succeed in their very first 90 days.