Most independent retailers' marketing strategies don’t fail because they lack ideas; they fail because they lack consistency. In this episode of Main Street Matters, Patrick Keiser continues our Duct Tape Marketing series by John Jantsch with a focus on creating a marketing calendar that turns chaos into clarity.

Instead of scrambling to promote holidays, rushing last-minute social media posts, or missing out on local events, a simple calendar helps you plan ahead and stay consistent. As Jantsch reminds us: “Consistency builds momentum. Chaos kills it.”

In this episode, you’ll learn:

• Why consistency is the foundation of effective retail marketing
• How a 90-day rolling calendar helps you plan without overwhelm
• Step-by-step instructions for building your own calendar with holidays, events, themes, and promotions
  Real-world examples of Main Street retailers using calendars to drive sales and community engagement
• Three simple actions you can take this week to bring order to your marketing efforts

If you’re ready to stop winging it and start building a repeatable, stress-free marketing rhythm, this episode is for you.

Keywords: independent retail, small business marketing, marketing calendar, marketing consistency, retail planning, Main Street marketing, customer journey, John Jantsch, Duct Tape Marketing