Alex Cooper's $125M SiriusXM Deal: Inside Her Meteoric Rise and the Future of Call Her Daddy
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Alex Cooper's $125M SiriusXM Deal: Inside Her Meteoric Rise and the Future of Call Her Daddy
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Alex Cooper has been making major headlines over the past several days, solidifying her place as one of the most formidable forces in pop culture and podcasting this year. After months of speculation about her next business play, Variety and AOL confirm that Cooper signed a game-changing multi-year deal with SiriusXM in August 2024, worth a reported $125 million. With this, SiriusXM takes over as the exclusive home for all things Call Her Daddy, replacing Spotify and ultimately locking in the invaluable Daddy Gang audience for the foreseeable future. Cooper’s SiriusXM pact gives her and her Unwell Network the platform—and resources—to roll out new shows, original events, and content in 2025, pushing her even deeper into the podcast and media stratosphere. Cooper herself remarked to Variety that “The Daddy Gang wants more, so we’re getting ready to give them more…I can’t wait for this new chapter to begin.”
Alongside these business moves, the Hulu docuseries Call Her Alex debuted on June 10, offering fans and newcomers alike an inside look at Cooper’s meteoric rise, her candid storytelling style, and the full transformation from “a self-conscious kid growing up in Pennsylvania” to CEO and internet mogul, as Parade recaps. The documentary and her ongoing commentary about mental health and relationships have kept her in frequent rotation on all major celebrity and entertainment sites.
On the product front, Cooper’s Unwell Hydration beverage line, developed with Nestlé and targeted at women’s wellness, launched in Target stores and online this past January. Billed as a market disruptor with its “by women, for women” ethos, the hydration drink has been actively promoted across her social channels and spotlighted in outlets like Britannica.
Social media has been abuzz with rumors about her involvement with The Bachelor franchise. After Cooper posted a cryptic Instagram video cutting into a “Season 30” cake that turned out to have pink icing inside, speculation exploded. Some fans believed she would be joining The Bachelor as a host, others thought it meant she’d helm The Bachelorette, especially after her post said “Change of plans” with a rose emoji. Cooper herself shot down the pregnancy rumors in the comments, but the mystery lingered for several days until the September 10th episode of Call Her Daddy. There, Cooper officially announced that Taylor Frankie Paul will star as the new Bachelorette this season and played up the rumors with playful banter about the franchise and its surprise casting, according to Soap Central and Us Weekly.
Meanwhile, Forbes confirmed in June 2025 that Cooper is the highest-earning female creator and ranked seventh overall on the Forbes Top-Earning Creators list, pulling in an estimated $32 million last year—a figure widely quoted this week as news of her latest SiriusXM deal circulated.
For now, every move Alex Cooper makes is both a business headline and a viral talking point, from her SiriusXM era to her signature podcast exclusives and the endless guessing games she sparks on Instagram.
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