Susan shares her deeply personal connection to breast cancer, having both lost grandmothers to the disease and supporting her sister through her own diagnosis. Drawing from years of experience in healthcare and her own journey navigating high-risk screenings, Susan gets candid about the gaps in breast health education, especially around dense breast tissue, and underscores the importance of self-advocacy, persistence, and community support.

Together, Lisa and Susan break down the barriers that so many women face, discussing why knowing your breast density matters, why speaking up in the doctor’s office can be lifesaving, and the simple yet powerful actions—like sharing information and writing to lawmakers—that can make a difference. Whether you’re a survivor, advocate, healthcare professional, or just searching for honest conversations about women’s health, this episode is packed with insight, hope, and practical advice for taking charge of your wellbeing. So grab a cup, tune in, and join us on the path toward early detection, empowered choices, and a community dedicated to women’s health equity.

TIMESTAMPS:

00:00 Clear Voices: Breast Cancer Stories

04:20 Discovering Dense Breast Awareness

07:20 Importance of Advanced Breast Screening

12:04 Self-Advocacy in Women's Health

13:56 "Consider Ultrasound for Breast Density"

19:04 "Empowering Women: Support and Voice"

20:54 Reevaluating Hormone Replacement Therapy

25:21 Empowering Women in Healthcare Innovation

29:05 Empowering Survivors' Voices in Advocacy

30:23 Heartfelt Stories & Support Advocacy

35:13 "Dense Breast Tissue Risk Factor"

37:11 Empowering Advocacy and Community Support

Susan Willig, CEO True North Accomplished and creative marketing executive with cross-industry experience (medical device, education, information services and technology). Proven and accomplished career of exceeding business objectives by creating relevant brand strategy and translating to effective marketing plans and through to execution. I build meaningful and lasting customer experiences and relationships to increase brand equity and revenue. As a strong leader and team builder both inside and outside the company, I create a consistent meaningful global experience for customers, while being mindful of regional nuances.

Follow Susan:

LinkedIn: https://www.linkedin.com/in/susanwillig/

Website: https://www.truenorthsw.com/

Learn More About The Clear Pathways Program: https://www.breastdensitysummit.org/

Follow Lisa Malia:

LinkedIn: https://www.linkedin.com/in/lisamalianorman/

Instagram: https://www.instagram.com/lisamalia.evoke/

Feminine Leadership Community: https://circle.lisamalia.co/join?invitation_token=4aa1b4081e801124df7210b1a84e18ecfbbd2e21-7b7ac858-46a9-47ff-b281-514108ce92d8

Write your representative with pre drafted letters on current topic at Women's Health Advocates: https://womenshealthadvocates.org/write-to-congress/#/