『Episode 86: The Power of Loss Aversion』のカバーアート

Episode 86: The Power of Loss Aversion

Episode 86: The Power of Loss Aversion

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Why does losing $100 feel so much worse than gaining $100 feels good? In this concise and powerful Brief, we distill the single most important concept from Kahneman and Tversky's Prospect Theory: Loss Aversion. Our hosts quickly explain this fundamental asymmetry in our psychological experience of gains and losses. You will learn how this powerful bias affects our behavior in everything from financial markets and contract negotiations to marketing and personal decision-making. In just a few minutes, you’ll have a clear understanding of one of the most potent and predictable forces in human psychology.

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