Want to get your business featured on TV, radio, podcasts, and online media — without spending thousands on ads?

In this episode of Business Owners Smashing It Online, Aldwyn Altuney (a.k.a. The Media Queen) shares her step-by-step approach to landing free publicity, building credibility, and making your brand unforgettable.

From preparing your story, handling interviews, leveraging logos, and overcoming the fear of putting yourself out there — this session is packed with practical strategies you can apply right away.

What You’ll Learn:How to uncover your best media angles and craft a newsworthy story

Why interviews (TV, podcasts, print) are powerful for positioning your brand

The do’s and don’ts of using media logos and sharing coverage online

How shy authors, speakers, and business owners can prepare for publicity opportunities

Why free publicity often outperforms paid advertising in long-term impact

Why It Matters:

Media coverage builds instant authority. When people see you featured on trusted platforms, your credibility skyrockets — leading to more leads, higher sales, and stronger brand influence. Instead of chasing clients, you’ll attract them.

About the Speaker

Aldwyn Altuney (Media Queen) is an Australian journalist, photojournalist, international speaker, and PR mentor with nearly 40 years in media. She’s passionate about helping entrepreneurs and change-makers get massive visibility without paying for ads. Through her Mass Media Mastery program and Global Good News Challenge, she helps business owners leverage free publicity for credibility, cash flow, and impact.

Timestamps:0:00 – Introduction: Why free publicity beats ads

7:32 – Finding your story & creating media angles

22:15 – Preparing for interviews (TV, radio, podcasts)

41:10 – Sharing media coverage & using logos

55:57 – Helping shy authors & speakers gain confidence

1:04:30 – PR Masterclass details + giveaways

1:06:42 – Closing thoughts & next week’s preview

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