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In this episode of Industrial Voices, host Bradley Dunn sits down with Jon Morris, Senior Partner at Beacon Partners, to unpack the story of one of the Carolinas’ most prolific full-service real estate firms.

From joining Beacon in the mid-1990s to helping scale it into a $2.8B platform with more than 33 million square feet developed and acquired, Jon has witnessed—and led—transformative growth in Charlotte’s industrial landscape. He shares the origin story of Beacon, funny “scrappy” moments from the early days, and the culture that continues to define the firm today.

Listeners will also hear detailed insights on flagship projects like Carolina Logistics Park and how Beacon secured competitive sites, phased capital, and balanced design with tenant demand. Jon also breaks down today’s industrial market trends and offers practical takeaways for manufacturers, distributors, and brokers alike.

Whether you’re a developer, occupier, broker, or investor, this conversation offers a rare inside look at how a top regional platform navigates cycles, executes large-scale parks, and invests in both community and culture.