This episode explores how customer experiences can be transformed from ordinary to extraordinary. Chris Parker is joined by Vance Morris, a former Disney executive turned business advisor, who shares how the principles behind Disney’s magic can be applied to any business context. The conversation is lively, practical, and full of insights that leaders can implement immediately.

Vance Morris began his career as a security guard at a birth control manufacturing facility before moving into leadership roles at Disney, where he helped open and run resort operations. He later built his own businesses in home services, applying Disney’s disciplined systems and signature customer experience to industries that few would call glamorous. Today he coaches and trains companies to craft unforgettable customer journeys.

Listeners will walk away with concrete tools to create memorable experiences, from scripting everyday interactions to using thoughtful gestures that spark loyalty and delight. Vance makes clear that the companies who stand out are those that pay attention to the details most overlook. This matters now more than ever as leaders seek ways to differentiate in markets defined by choice and commoditization.

For executives navigating complexity, the episode is a reminder that clarity, rhythm, and intentional design in how people experience your business can accelerate growth and deepen trust. These lessons align with the need for organizations to simplify, systematize, and build confidence in every interaction, ensuring that strategy comes alive in practice.

Vance Morris is a former Disney executive with experience opening and operating world-class resorts. After leaving corporate hospitality roles at institutions such as the Smithsonian and the Kennedy Center, he built multiple home service businesses and turned them into laboratories for customer experience design. He now coaches entrepreneurs and executives through consulting, speaking, and immersive training programs, often taking groups behind the scenes at Disney to see how world-class systems create magic. He was invited onto the show for his expertise in turning complex operations into memorable experiences that drive loyalty and growth.

Learn more: https://ebullient.com/podcast/memorable-experiences/