Too many entrepreneurs are stuck in a cycle of undercharging, not because they lack skill or value, but because they’re afraid. Afraid of losing clients. Afraid of being judged. Afraid of stepping into their full financial potential.

In this episode, Lianne Kim gets real about the fear that keeps us playing small. She explores how this fear limits our income, our impact, and our ability to grow sustainably. If you’ve ever hesitated to raise your rates, even when you know you should. This episode will help you break through the mindset blocks and take action.

Because the truth is: your financial success starts with believing you deserve it.

In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌

• Why fear of raising rates is so common—and so costly
• How undercharging leads to burnout and resentment
• The mindset shift that unlocks financial growth
• How to communicate rate increases with clarity and confidence
• What to do when clients push back (and how to stay grounded)
• Why your dream clients are waiting for you to own your value

Timestamps:‌ ‌

03:50 - The real reason we’re scared to raise our rates
08:30 - How fear limits your financial success
13:15 - Reframing pricing as a form of self-respect
19:40 - Communicating rate changes with integrity
27:00 - Handling objections and staying firm
35:10 - Final thoughts on stepping into your worth

Links mentioned:‌ ‌

• Mamapreneur Fund: https://www.mamasandco.com/fund
• Episode # 3 on Money Beliefs: https://www.liannekim.com/blog/3
• Episodes # 4 on Money Habits: https://www.liannekim.com/blog/4
• Episode #191 on Money Mindset: https://www.liannekim.com/blog/191

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‌Connect with me:

Facebook: https://www.facebook.com/liannekimcoach

Instagram: @liannekimcoach

Join the Mamas & Co. community to get access to valuable resources and the support of likeminded mompreneurs and mentors: https://www.mamasandco.com

Instagram: @mamasandco

Podcasting support:

https://theultimatecreative.com