"Every platform has a different audience. Why post once when you can post everywhere?"

Welcome back to NILfluencer! Dr. G is joined again by Rachel Mueller (@TheGirlIQ) and co-host Omar Brown, former NFL defensive back for the Atlanta Falcons, as they dive into the reality of being a content creator in today’s chaotic, competitive, and ever-changing landscape. This episode pulls back the curtain on bloopers, burnout, DIY hacks, algorithm myths, and the mental game of staying in it when the views don’t come.

What you'll learn:

– Why consistency beats virality in content creation

– How Rachel approaches bloopers, hacks, and audience testing

– The creative process behind her DIY videos

– The impact of perfectionism on burnout

– Why some of her lowest-viewed videos are still wins

– Tools and tactics to build across 8+ platforms without losing your mind

Who will love this episode:

– DIY creators and digital tinkerers

– Student-athletes trying to grow on social while managing pressure

– Burned-out influencers seeking purpose again

– Fans of funny fails and behind-the-scenes moments

– People navigating negativity, hate, or imposter syndrome

Timestamps:

00:00 – Rachel returns: the power of DIY and the pivot after virality

04:00 – Cupcake hacks, dishwasher tricks & pinecone pumpkins

09:00 – Why she records bloopers—and how they outperform polished videos

13:00 – The Woommate series: 100M views and the origin story

19:00 – Comments, criticism & staying confident through chaos

25:00 – How many videos actually go viral? (Spoiler: almost none)

30:00 – Hacking content for every platform, not just TikTok

37:00 – Burnout, purpose & what creators get wrong

44:00 – Pranks, puzzle games & viral content strategy

51:00 – Rachel’s final message to creators: passion over perfection

Stay Connected:

• Like this video if you learned something new
• Drop your questions or feedback in the comments
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Follow Rachel: @TheGirlIQ on all platforms

Available on Spotify, Apple Podcasts, and all major platforms.

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Ep. 4

#NILfluencer #ContentBurnout #DIYLife