What happens after you go viral—and what if you never do?

In this episode, Rachel Mueller aka The Girl IQ joins Dr. G to talk about the mental side of content creation, how DIY helped her build an empire, and why the bloopers sometimes beat the hacks. From burnout to branding, she shares the unfiltered truth behind her viral moments, flops, and everything in between.

What you'll learn:

– How to survive (and thrive) when your content doesn’t go viral

– Why passion is the only real protection against burnout

– Rachel’s process for finding new DIY ideas that work

– How to embrace imperfection—bloopers, fails & awkward moments

– Why content strategy = trial and error + trust

– How social platforms are changing (again)—and how to keep up

Who will love this episode:

– Creators trying to grow a consistent presence online

– Female athletes exploring personal branding through DIY content

– Student-athletes learning to use content as influence

– Teens and college students balancing creativity & mental health

– Coaches and mentors helping Gen Z athletes build NIL platforms

Timestamps:

00:00 – Intro: Rachel returns to talk DIY, virality & staying consistent

04:00 – The pinecone pumpkin, dishwasher hacks & how ideas are born

08:00 – Bloopers, flops & learning to laugh at yourself

12:00 – DIY chaos, vision, and creative trial & error

17:00 – “They’ll hate you, then love you, then hate you again”

22:00 – The mental game of content creation & self-worth

28:00 – Posting on 8 platforms: consistency beats perfection

35:00 – Burnout, purpose & posting even when no one’s watching

42:00 – What social platforms teach us about resilience

48:00 – Advice for new DIY creators & building something that lasts

Stay Connected:

• Like this video if it helped you
• Share your NIL journey or questions in the comments
• Subscribe & hit the bell icon to master your NIL potential Welcome to NILfluencer – where your name meets opportunity

Follow Rachel: @TheGirlIQ on all platforms

Available on Spotify, Apple Podcasts, and all major platforms.

📸 Follow us: @Pacific.Lens.Studios

📥 Contact: info@pacificlensstudios.com

Ep. 3

#NILfluencer #TheGirlIQ #DIYContent