『🌎 From Startup CMO to Global Talent Matchmaker: AI, Automation & LATAM Recruiting』のカバーアート

🌎 From Startup CMO to Global Talent Matchmaker: AI, Automation & LATAM Recruiting

🌎 From Startup CMO to Global Talent Matchmaker: AI, Automation & LATAM Recruiting

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 Episode Overview: In this Marketing in the Age of AI episode, host Emanuel Rose talks with Anil Yasyerli about how a crisis during COVID sparked an innovative recruiting model—helping companies hire elite marketing talent across Latin America, leverage AI + automation, and scale profitably. They dig into tech stacks (Zapier, Make, n8n, Clay, GoHighLevel), async interviewing, and why global teams help businesses punch above their weight.What You’ll Learn:How to use AI + automation to run lean and scale fast (Zapier, Make, n8n, OpenAI APIs)The playbook for asynchronous interviews: recorded Q&A → transcript → LLM evaluationWhy global talent arbitrage matters—and where the best LATAM hubs areWhere AI adoption really stands (U.S. vs. LATAM) and how to upskill teamsRoles that work best as FTE contractors (mid-level ICs, 5–10 years’ experience)Industries seeing the biggest gains: B2B SaaS, DTC eCommerce, marketing/revops agenciesFeatured Guest: Anil Yasyerli — Former startup CMO turned founder of a specialized recruiting/staffing firm placing top-tier LATAM marketing talent. Scaled a startup from <$1M ARR to $10M+ ARR by building global teams and rigorous systems. Guest LinkedIn: https://www.linkedin.com/in/anilyasyerli/Episode Highlights:🔁 From desperation to innovation: COVID forced a global hiring pivot that became a durable model🛠️ Stack in the wild: Zapier for API automations, Make/n8n for workflows, OpenAI for LLM tasks, Clay for data enrichment + personalization, GoHighLevel for marketing ops🎥 Async interviews at scale: standard questions recorded once; candidates respond on their schedule; LLMs score against JD🌍 LATAM edge: seasoned agency talent (Publicis, Dentsu, MediaCom) in hubs like Bogotá, Buenos Aires, São Paulo👥 Who to hire first: mid-level ICs (5–10 yrs) for execution; contractor model with path to hire after year oneConnect and Explore More: Host website (Emanuel Rose): https://emanuelrose.com/ Emanuel’s AI book: https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/ Companion blog post: https://emanuelrose.com/unlocking-marketing-potential-how-ai-is-shaping-recruitment-strategies/Connect with the Host (Emanuel Rose): LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/ Instagram: https://www.instagram.com/emanuelroseauthor/ Facebook: https://www.facebook.com/EmanuelRoseAuthor YouTube: https://www.youtube.com/@marketingintheageofai-ec6fxConnect with the Guest (Anil Yasyerli): LinkedIn: https://www.linkedin.com/in/anilyasyerli/ Website: https://hirebright.com/Further Reading or Resources:Clay (data enrichment + personalization): https://www.clay.com/Make (automation): https://www.make.com/n8n (automation): https://n8n.io/Zapier (automation): https://zapier.com/GoHighLevel (marketing ops/CRM): https://www.gohighlevel.com/More from Emanuel: https://emanuelrose.com/Book: Authentic Marketing in the Age of AI — https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/ If you’re exploring global marketing teams or AI-assisted hiring, drop your questions below. 👍 Like, 🔔 subscribe, and share this episode with a founder or CMO who’s ready to scale smarter. #AIinBusiness #FutureOfWork #MarketingInnovation #GlobalTalent #LATAM #Recruiting #Staffing #Automation #Zapier #Make #n8n #GoHighLevel #Clay #B2BSaaS #eCommerce #MarketingAgency #RevOps #AsyncInterview #OpenAI #LeadGen #EmanuelRose #MarketingInTheAgeOfAI #AnilYasyerli
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