In today's episode, I chat with Rish from CleverViral about building scalable outbound systems that consistently deliver 5-7% reply rates.

We dive deep into his team's approach to targeting and qualifying leads, exploring how they achieved 60 meetings in 60 days for a Shopify app targeting $5M+ e-commerce stores. Rish shares his philosophy on messaging psychology, explaining why human behavior is universal regardless of geography, and discusses the evolution from generic personalization to hyper-segmentation.

Enjoy 🙂

(00:00) Introduction to Outbound Wizards
(00:21) What CleverViral Does and Business Model
(00:57) Targeting Strategy and ICP Discovery
(02:32) Try Now Case Study: 60 Meetings in 60 Days
(03:58) Qualifying Leads Beyond Basic Demographics
(05:42) Messaging Philosophy and Psychology
(07:06) Email vs LinkedIn Channel Strategy
(08:28) Common Cold Outbound Mistakes
(10:11) Future of AI-Personalized Emails
(10:58) GTM Alpha and Unique Data Advantages
(11:11) Hyper-Segmentation and 5-7% Reply Rates
(14:00) Closing and Contact Information

🔗 CONNECT WITH RISH

👥 LinkedIn
💻 Website

🔗 CONNECT WITH SAURAV

🎥 YouTube Channel

🐦 X (Twitter)

📸 Instagram

💻 Website

👥 LinkedIn
📧 Email - saurabh@salesrobot.co

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