
Why Is My Google Ads Strength Poor? (1M Ads Prove It Doesn’t Matter)
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Most business owners worry about their Google Ads Quality Score, thinking it’s the key to lowering costs and improving results. The truth is, Quality Score is only one part of the ad equation. In this video, I’ll break down why Quality Score isn’t as important as you’ve been told, and how you should instead measure the success of your ads.
Articles mentioned in video
https://www.ppchero.com/dont-be-blinded-by-the-ad-strength-an-experiment-on-the-impact-of-ad-strength/
https://www.optmyzr.com/blog/google-ad-strength-study/
https://ppc.land/ad-creative-study-reveals-surprising-trends-in-google-ads-performance-2/
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Frequently Asked Questions:
What is Google Ads Quality Score?
It’s a metric from 1–10 that Google uses to estimate the relevance and quality of your ads, keywords, and landing pages.
Does a higher Quality Score always mean lower costs?
Not necessarily — while it can influence cost-per-click, other factors like competition and bidding strategy play bigger roles.
Can a low Quality Score still lead to profitable campaigns?
Yes. If your targeting, offers, and sales process are strong, you can still see excellent results.
Does Quality Score affect ad ranking?
It plays a role, but ad rank is also heavily influenced by your maximum bid and ad relevance in real time.