🎸 “Not an Expert, Just Dangerous: 20 Years of James Ullman on the Struggle Bus
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🎸 “Not an Expert, Just Dangerous: 20 Years of James Ullman on the Struggle Bus
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What do you get when you mix the Eurovision Song Contest, 22,000 keyword combinations for duvets, and two decades of digital marketing? You get James Ullman—VP of Sales at NP Digital, former BBC/ITV/Sky producer, singer, charity founder, and self-confessed “generalist who knows enough to be dangerous.”
On this episode of The Struggle Bus, Vinny O’Brien sits down with James to talk about:
Why sales isn’t a dirty word—and why empathy still beats algorithms.
How imposter syndrome and performance can weirdly co-exist.
The evolution of digital marketing from Yahoo! and Periscopix to today’s AI-fueled, “search everywhere” world.
Why careers aren’t linear, they’re more like Queen’s Bohemian Rhapsody—full of chaos, solos, and sudden shifts.
James shares honest reflections from 20+ years in the trenches, from TV studios to agency boardrooms, and proves that the real “secret of life” is still pretty simple: talk to people.
🚍 Hop on the Struggle Bus for grit, laughs, and some unexpected life lessons.