Biography Flash: Bronny James' NBA Hopes, Nike Deal & Romance at 21
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Biography Flash: Bronny James' NBA Hopes, Nike Deal & Romance at 21
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In the last few days Bronny James has been making headlines across sports media both for his on-court promise and off-court ventures as he heads into his sophomore NBA season. The buzz started with Bronny’s trending appearance in a new YouTube golf collaboration with influencer Grant Horvat announced Tuesday. Even though Bronny only picked up golf four months ago Horvat teased the video saying fans wouldn’t believe how quickly Bronny's advanced which prompted tons of social media chatter and praise for his swing. This is part of Bronny’s offseason focus—he’s training with his dad LeBron on the course while prepping for a critical NBA training camp just weeks away. After spending most of his rookie year with the South Bay Lakers, the Lakers’ G League affiliate, and thanks to his strong Summer League showing, many are watching to see if Bronny secures more NBA minutes this season according to Athlon Sports.
The business side is heating up as well: Bronny is set to release his very own Nike shoe, the "Nike LeBron NXXT Genisus Bronny James," launching September 12 at $170. While technically not a true signature sneaker but a Bronny-branded colorway of LeBron’s line, this release triggered great interest and some social media jokes, with critics pointing to Bronny's current NBA stats—2.3 points per game on 31.3 percent shooting as a rookie—and asking how a G Leaguer gets a shoe so soon. But for Bronny it’s about expanding his personal brand and leveraging his iconic last name as much as his stats at this stage according to Larry Brown Sports and Sports Illustrated.
On the personal front Bronny just celebrated his longtime girlfriend Parker Whitfield’s 21st birthday, posting "Happy bday to my everything" as the couple marked the occasion with cake, photos, and "berry much" puns. Parker who is now a junior at Spelman College has been dating Bronny since their Sierra Canyon days and the couple recently marked their one-year anniversary with a mirror selfie date night according to Sports Illustrated and People. Their growing public presence is fueling plenty of engagement on social media too.
Meanwhile, former NBA champion Matt Barnes jumped onto the narrative this week, telling BigBoyTV that Bronny still has All-Star and Sixth Man of the Year potential if given patience and the right developmental runway, saying his basketball IQ and defensive intangibles already stand out even if superstardom like his father is a long shot.
That’s the latest for Bronny James as of this Wednesday morning—a young player with legacy pressure, business deals, and family fame all converging as he preps for what may be a make-or-break NBA season.
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