『NB65 - AI & the Future of MarTech with chiefmartec Scott Brinker』のカバーアート

NB65 - AI & the Future of MarTech with chiefmartec Scott Brinker

NB65 - AI & the Future of MarTech with chiefmartec Scott Brinker

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 In this episode of No Brainer, hosts Geoff Livingston and Greg Verdino welcome Scott Brinker, one of the world’s leading experts on marketing technology. You may know him from his long-running blog at chiefmartec and his widely used MarTech landscape “supergraphic”, as the man AdAge has called the “Godfather of MarTech,” or from his time as HubSpot’s VP of Platform Ecosystem. Scott shares his insights about the evolving role of AI in marketing, the AI opportunities and challenges faced by small and mid-sized businesses, and the importance of data strategy for successful marketing AI implementation. The conversation emphasizes the need for organizations to adapt their culture and leadership to embrace AI, focusing on innovation rather than just efficiency. The episode concludes with insights on the future of work and the potential of AI to transform industries. Chapters 00:00 Introduction 02:17 The Intersection of Marketing and Technology 06:47 Challenges for Different Business Sizes 10:09 Empowering Smaller Businesses with Technology 13:57 The Power of Individual Creators 19:57 Navigating Change in Organizations 23:52 Data as a Strategic Asset 24:38 The Importance of Data Infrastructure 28:43 AI's Role in Data Management 33:44 Embracing Innovation Over Efficiency 38:41 The Future of Work and AI 45:29 Final Thoughts and Future Directions Links Scott’s LinkedIn: https://www.linkedin.com/in/sjbrinker/ Chiefmartec: https://chiefmartec.com/ The latest MarTech “Supergraphic:” https://chiefmartec.com/wp-content/uploads/2025/05/martech-map-marketing-technology-landscape-2025-slide.png Learn more about your ad choices. Visit megaphone.fm/adchoices
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