『How to Build a Business Case for ERGs That Leaders Can’t Ignore』のカバーアート

How to Build a Business Case for ERGs That Leaders Can’t Ignore

How to Build a Business Case for ERGs That Leaders Can’t Ignore

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ERGs are “a waste of time.”
Too many people think this.

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Key Takeaways from This Episode:

You can’t scale ERGs if participation is penalised.

"It’s not a lack of commitment. It’s an incentive problem."

Stop pitching passion; start mapping outcomes.

"Leaders want to see business impact."

Instrumental ERGs lead to strategic integration.

"Frame them as business-critical projects."

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Dr Jonathan’s Thesis

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