In this episode of Beyond the Pitch, host Tim Roper sits down with creative strategist Jacob McBride of CR8 Marketing to uncover what it really takes to grow a small business through smart, authentic marketing.

At just 15 years old, Jacob launched his first detailing business out of a blue golf cart. Within a few short years, he scaled it into a six-figure operation and then turned that experience into CR8 Marketing, helping small businesses stand out and thrive in a noisy digital world.

Together, Tim and Jacob dive into how to build a marketing funnel that actually works starting with your bucket of loyal clients. Why small personal touches often outperform flashy campaigns and the truth about Google Ads vs Meta Ads and what is really worth your budget. How AI is reshaping marketing and how to use it without losing your human voice

If you have ever felt overwhelmed trying to handle marketing while running your business, this episode gives you a clear roadmap and a few simple actionable steps to make it all work.

Connect with CR8 Marketing
Website: https://cr8marketing.co/

Instagram: @cr8_media
Call or Text: 801 543 9824

Want to be a guest or featured business on Beyond the Pitch
Email tim@peakconnectionsgroup.com
or complete the short form here

Every movement starts with a story — and this one starts with mine. From building sales teams at Hewlett Packard and Samsung, to years at the Davis Chamber of Commerce, to serving on the Clearfield City Council, I’ve seen the good, the bad, and the broken side of how businesses connect.

In this solo episode of Beyond the Pitch, I open up about the turning points that showed me why networking isn’t enough, how business owners are left without real support, and why I built Peak Connections Group to change that.

This isn’t another networking group. It’s consulting made accessible. It’s service shoulder to shoulder. And it’s a movement to go beyond the pitch and build communities that actually last.

In this episode of Beyond the Pitch, Tim Roper sits down with Danny Li, host of The Danny Li Podcast, to explore leadership through the lens of military wisdom and real-world practice. Danny shares his journey from immigrating from Ukraine to building a fast-growing show that features generals, admirals, and public servants. He opens up about how mentorship from senior officers shaped his five- and ten-year goals, why true leaders put team and mission first, and how humility, discipline, and trust translate directly into business.

You will hear how Danny booked his first two-star general, built systems for consistent production, and grew his audience from a few hundred to over 20 thousand. Tim and Danny dig into the overlap between military and business leadership, handling pressure without panic, creating shared values, and starting with self-awareness before leading others. They also talk about love of country, unity across differences, and the legacy Danny hopes to leave as a storyteller who brings people together.

Listen to The Danny Li Podcast: https://www.youtube.com/@dannylipod

If this conversation resonates, share it with a leader on your team and join us as we keep moving beyond the pitch and into connection, service, and real impact.

Join us on the podcast by emailing: Tim@peakconnectionsgroup.com