Travis Scott's Selective Moves: From São Paulo to Sneaker Drops
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Travis Scott's Selective Moves: From São Paulo to Sneaker Drops
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In the past several days, Travis Scott’s presence in music and pop culture has remained prominent but notably measured. According to Elle, Scott skipped the 2025 MTV Video Music Awards despite earning three nominations, including Best Hip Hop Song for 4X4 and two nods in Best Afrobeats Song for collaborations with Asake and Burna Boy. Neither Scott nor Kylie Jenner attended, with Elle describing his weekend as especially low profile. Scott and Jenner, who amicably co-parent their two children, have largely kept their personal lives private following their 2022 split—though Jenner has since moved on with a new high-profile relationship with Timothée Chalamet.
On the performance front, this weekend saw Travis electrify the crowd at The Town festival in São Paulo, drawing a notably young and enthusiastic audience even in chilly weather, according to UOL and CNN Brasil. That same night, he attended an exclusive afterparty thrown by João Silva featuring Brazilian celebrities, further cementing his status among international A-listers. Although local Brazilian reporting dominates coverage of the São Paulo event, footage across social feeds captured Travis’s signature energy, with fans and influencers sharing moments from the festival and afterparty.
While his social media accounts boast nearly 60 million Instagram followers, HypeAuditor notes a minor dip in recent weeks—a typical fluctuation for massive celebrity accounts. His endorsement power remains strong, with June 2025 Instagram earnings in the range of two hundred thousand dollars per post.
Recent rumors in sneaker circles, most notably discussed by YouTube reviewer Ralph Tiama, suggest that the hotly anticipated Jordan 1 Low Travis Scott x Fragment release will reportedly not launch on the SNKRS app but could be a Travis Scott website exclusive. However, this is unconfirmed and should be treated as speculation for now.
From the festival mainstage to afterparty exclusives, Travis Scott’s activities in the past week illustrate both his continued cultural sway and deliberate selectivity about public appearances. Notably, business news includes the upcoming third annual Astroworld Festival returning this November to Houston, an event Scott will headline per Houston CityBook. The festival is doubling in length, with proceeds supporting his Cactus Jack Foundation, signaling the rapper’s ongoing commitment to his artistic vision and philanthropy in his hometown.
In sum, Travis Scott’s latest moves combine low-profile discretion surrounding awards season with high-impact international performances, entrepreneurial ventures, and ongoing speculation in hype-driven markets like footwear.
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