Hashtags: dead or just misunderstood? If you’ve been stuffing 25 of them into every post hoping for a viral moment… this episode is your wake-up call.

In 2025, hashtags aren’t what they used to be—and I’m here to break down what’s changed, what still works, and what you should be focusing on instead. From the rise of AI-driven discovery to caption-based SEO, we’re diving into the truth behind the algorithm and how to stay relevant without looking outdated.

I’ve been using hashtags strategically for 10+ years, and in this episode, I’m telling you exactly how my strategy has shifted—and how yours should too.

Key Takeaways:

• The Instagram update that changed hashtag functionality forever
• Why hashtags no longer boost your reach (and what does instead)
• 3 smart ways hashtags still work in 2025
• The new metrics that matter for reach and visibility
• Why keyword-rich captions outperform hashtag dumps
• When and how to use branded hashtags effectively
• A simple content audit to clean up your current hashtag strategy

Timestamps:

00:00 Are Hashtags Dead?

00:17 The Evolution of Hashtags

00:43 Welcome to Marketing Trends

01:03 The Role of Hashtags Today

01:31 Why Hashtags No Longer Drive Reach

02:33 The New Purpose of Hashtags

04:16 Effective Strategies Beyond Hashtags

06:16 How to Use Hashtags in 2025

07:19 Hashtags Across Different Platforms

07:48 Conclusion and Final Thoughts

Before your next post goes live, ask yourself: am I using hashtags as a strategic label… or as a crutch? This episode gives you the clarity (and the strategy) to make your content work smarter—not harder.

Learn more about Katie and Next Step Social & Podcasting:

Speaking: https://katiebrinkley.com/

Website: https://yournextstep.agency/

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/@MarketingTrendsNow

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

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