Social media marketer and author Jon-Stephen Stansel joins host Emily Hessney Lynch to discuss his journey as a social media marketer, from government and higher ed days to his current work as a social media consultant in the entertainment industry working with brands like Invincible, Lord of the Rings: Rings of Power, Hazbin Hotel, Sausage Party: Foodtopia, and Avatar: The Way of Water. We chat about the joy of getting to be funny and creative as a social media manager, some of the dark parts of the job that can impact your mental health, and how AI won't be able to do what social media pros do because it doesn't have something very human: taste.

In the second half of the show, we explore Jon-Stephen's life as a dad, including the ways he tries to do more than dads of past generations did, wanting his son to be bored sometimes, the struggle with deciding how much to share online, and more.

You can follow Jon-Stephen on LinkedIn or at @jsstansel on all other platforms. Check out his website here, and make sure to preorder his book The 10 Principles of Effective Social Media Marketing, or ask your library to add it to their collection! And find Emily on Instagram at @servemethesky.

This is a production of the Lunchador Podcast Network. Our logo was created by Tenderchomps Art.

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