SEO has changed more in the last two years than ever before.

In this episode of Being HUMN, Rob and Curt sit down with Jake Britton, Founder of WiseBear Creative, to unpack how AI, search engines, and StoryBrand are reshaping the way businesses connect with customers.

You’ll discover:
✔️ Why old SEO tactics (like keyword stuffing) no longer work
✔️ How AI tools read and rank content differently today
✔️ Why clarity and StoryBrand messaging drive conversions more than clicks
✔️ Practical examples of turning traffic into real leads and sales
✔️ Why “fluff” content is being penalized and how to structure for impact

Chapters:
(00:00) Welcome to Being HUMN with Rob and Curt
(00:38) Guest Intro: Jake Britton of WiseBear Creative
(02:10) How SEO Has Changed in the Last Two Years
(04:19) AI and the Future of Search Optimization
(06:45) Why Structure and Scannability Matter for Content
(09:17) StoryBrand: Clarity Over Clicks
(12:32) Turning Blog Traffic Into Real Conversions
(15:04) The 5-Second Rule for Websites That Convert
(17:42) Technical SEO: Site Speed and Mobile Experience
(20:13) Avoiding the Wall of Text Syndrome
(22:45) Writing to Answer Real Customer Questions
(26:04) How StoryBrand Doubled Client Conversions in 30 Days
(30:11) Balancing AI Tools with Human Touch in Marketing
(33:29) Why Fluff Content Gets Penalized
(36:42) Plumbing Example: Answering for Different Demographics
(40:12) Where to Find Jake Britton and WiseBear Creative
(42:03) Closing Thoughts: SEO as a Long-Term Investment

👉 Learn more about scaling your brand with clarity and traction at gowithhumn.com

#HUMN #SEO #MarketingStrategy #StoryBrand #WiseBearCreative #DigitalMarketing