E3 - I'll kill you if you raise the hotdog price
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E3 - I'll kill you if you raise the hotdog price
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I'll Kill You If You Raise the Hotdog Price
In this episode of Oddly Strategic, host Mark Peters dissects the surprisingly strategic significance of Costco's iconic $1.50 hotdog and soda combo. This unbeatable deal, which has maintained its price since 1985, serves as more than just a food option; it's a potent symbol of trust, consistency, and strategic leadership. Through entertaining anecdotes and insightful analysis, Mark explores key business lessons from Costco's approach, including anchor pricing, loyalty through consistency, the power of rituals, and unwavering leadership. The episode concludes with actionable takeaways for various business types, demonstrating how these principles can be applied to create customer trust and loyalty.
00:00 Surviving the Costco Parking Lot
00:53 The Iconic $1.50 Hotdog Combo
01:16 Welcome to Oddly Strategic
02:14 The Birth of Costco's Hotdog
04:13 The Genius of Anchor Pricing
05:21 Consistency Builds Loyalty
06:36 The Power of Rituals
08:51 Leadership and Brand Integrity
10:12 Real-Life Applications
12:57 Homework and Takeaways
15:00 Conclusion and Next Episode Teaser
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