Binky Bro Founder Matt Fisler on Building a Kidswear Brand, Starting a Business, and Leaving Tech for E-Commerce

Matt Fisler, founder of the kidswear clothing brand Binky Bro, breaks down how he turned a side hustle into a multimillion-dollar children’s apparel company. In this podcast episode, Matt shares how he left his job at Qualtrics to start a profitable e-commerce business, what it’s like building a company with your spouse, and how Binky Bro became a leading surf-style kidswear brand. This is a must-listen for entrepreneurs, brand builders, e-commerce founders, and anyone in the kids fashion or DTC space.

Topics covered:

• How to start a kidswear brand

• Family-run business tips

• E-commerce business growth

• Startup branding strategies

• From Qualtrics to full-time founder

• Shopify, scaling, and organic marketing

• Building a lifestyle brand for parents

• Kids fashion trends and retail strategy
  

Perfect for: Listeners interested in entrepreneurship, kidswear fashion, DTC brands, Shopify startups, family business, and startup case studies.

Timestamps:

01:19 A Blast from the Past: Memories of Scotland

06:19 From Mission to Career: The Journey Begins

08:10 The Qualtrics Experience: Lessons and Growth

14:37 The Entrepreneurial Spirit: From Ideas to Action

29:38 The Birth of Binky Bro: From Concept to Reality

38:06 The Grind Behind the Success

40:46 Starting a Business with Your Spouse

42:34 Balancing Personal and Professional Life

49:06 Philosophy on Business Growth

01:00:00 Decade of Influence: Prioritizing Family

01:07:51 Exciting New Ventures and Collaborations

01:11:23 Giving Back: Legends are Born Every Day Foundation

Keywords: Binky Bro, Matt Fisler, kidswear brand founder, start a kids clothing line, Shopify brand, e-commerce success story, leave tech for business, surf kids clothes, family startup podcast