Inside Intel: What Racing Teaches Us About AI and Business Growth with Daren Fields
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Inside Intel: What Racing Teaches Us About AI and Business Growth with Daren Fields
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🎙️Cracking the Code: Racing into the AI Age — with Daren Fields
In this episode of Cracking the Code, host Rob Riggs sits down with Daren Fields, a former competitive racer turned AI strategist. Drawing from the high-stakes world of motorsports, Daren helps companies implement AI and RevOps strategies without crashing and burning. From managing risk to finding the right balance between people and technology, he shares practical lessons every executive needs in the AI era.
In this conversation, Daren covers:
- How lessons from racing apply to business risk and AI adoption
- Why leaders must get comfortable being uncomfortable to scale
- The dangers of over- or under-rotating with AI implementation
- The “60/40 rule” of humans vs. machines in high-performing companies
- His Apex 8 sales framework and why conscious competence is key in the AI age
Learn more about Daren at https://apex8advisory.com/ and explore his book Apex 8: How to Be Persuasive in a Technical World.
‘Plus, discover where your firm may be losing leads and revenue with our free Revenue Leak Assessments: codeconspirators.com/assessments/’