Unstoppable at 84: Marthas Sizzling September of Skin Care, Real Estate, and Star Power
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Unstoppable at 84: Marthas Sizzling September of Skin Care, Real Estate, and Star Power
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Martha Stewart has had an unusually eventful start to September, with several headline-grabbing moves and public moments that showcase both her enduring celebrity and her ongoing reinvention well into her eighties. Over the weekend, Stewart made a scene-stealing appearance at the US Open men’s finals in New York, bringing her grandson along for the occasion, and posing on the blue carpet in a navy Hermès vest. As reported by Town & Country and Go Fug Yourself, she mingled in the star-heavy crowd that included Ben Stiller, Mindy Kaling, Jessica Alba, and Jon Hamm, effortlessly remaining a fixture on the A-list circuit.
Social media lit up when Stewart posted a mirror selfie on Instagram, glowing about her “tight, clear” skin and revealing that her eagerly awaited skincare line, Elm Biosciences, will launch on September 17th. Just a day after her 84th birthday, she previewed the serum she’s been personally testing for five years and credited her dermatologist partner, Dr. Dhaval Bhanusali. According to The Wall Street Journal, Stewart describes the range as “intentional skincare for living well and aging well,” with scientific backing from over 350 expert dermatologists and researchers. The debut includes the antioxidant-rich A3O Elemental Serum and the Inner Dose Daily Skin Supplement, each priced at $150, positioned to be her next signature innovation in beauty.
Business news has focused on Stewart’s bold real estate play in Maine, where she purchased a neighbor’s $3 million mansion on Mount Desert Island, not to renovate but to demolish it for a sprawling swimming pool. Stewart shared on Instagram that she’s recycling the granite basement walls to create her “massive and glorious” pool, with local news in Maine reporting on her meticulous plans for a pool house, hot tub, and kitchen. The long-term significance here is clear—Stewart is investing in her legacy with yet another luxury retreat, adding to her famed Skylands estate which she’s maintained for thirty years.
On the commerce and partnership front, Stewart continues as spokesperson for PrettyLitter, the innovative pet care brand, according to recent updates from Nevada Business. Her collaboration with ScottsMiracle-Gro remains active, highlighted by a recent weekend spent as their “Chief Gardening Officer,” which coincided with her busy schedule at the Open.
Social media buzz peaked around Stewart’s posts blending glamour and relatability, showing off her garden, candid moments with family, and plugging upcoming projects. The combination draws continued admiration and a steady clip of media coverage, reaffirming Stewart’s unique position as both a tastemaker and business maven. No unconfirmed rumors or speculative stories have circulated in major media about Stewart in the past week; coverage remains focused squarely on her verified activities and public posts.
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