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[Stock] Lululemon : Athleisure Giant's Shocking 50% Crash
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[Stock] Lululemon : Athleisure Giant's Shocking 50% Crash
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This Vancouver startup revolutionized athletic wear by solving sweaty cotton T-shirt problems in yoga classes.
What started as a quirky design studio by day, yoga studio by night concept has grown into a $10 billion empire selling $100 yoga pants.
With 650+ patents for "Science of Feel" fabrics and stores that feel more like wellness community centers, Lululemon created a yoga pants cult where customers become lifestyle evangelists.
However, the premium brand faces a shocking reality check with 50%+ stock decline in 2025, trade policy hits costing $240 million, and stale product concerns challenging their zen-like market dominance.
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