Learn how Brooke Curole Smith and Kelly Lanes successfully merged their agencies to create Fuze the Agency. Discover practical advice on finding business partners, navigating co-founding challenges, and building thriving partnerships.

In this episode, we’ve conversed about:

• The unexpected FaceTime call that started their business merger conversation
• How they navigated the legal and financial logistics of merging two established agencies
• The challenges of relearning business lessons as a partnership that they'd already mastered solo
• How they discovered and divided their complementary zones of genius beyond their core skills
• Why having a business partner amplified their ability to set boundaries
• The surprising payoffs of partnership, from bigger celebrations to better strategic thinking
• How they maintain their friendship while building a business together
• Practical advice for solopreneurs considering whether partnership is right for them

You can find out more about Brooke and Kelly (she/her): Fuze the Agency

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