For most customers, the first impression of your retail store doesn’t happen on Main Street — it happens online. In this episode of Main Street Matters, Patrick Keiser continues our Duct Tape Marketing series by John Jantsch with a focus on building a total online presence.

Your digital storefront is as important as your physical one. Customers are Googling your business, checking reviews, scrolling through social media, and reading your emails before they ever step inside. If your online presence is weak, you risk losing them before they even find you.

In this episode, you’ll learn:

• Why your website is the “hub” of your marketing strategy
• How local SEO and Google Business Profiles make you findable
• The role of online reviews in building trust and credibility
• How to use social media as your “digital window display”
• Why email marketing remains one of the most powerful tools for independent retailers
• Three simple steps you can take this week to strengthen your digital storefront

If you want to attract new shoppers, stand out online, and guide customers through the Marketing Hourglass, this episode is packed with practical strategies.

Keywords: independent retail, small business marketing, digital storefront, online presence, local SEO, retail website, online reviews, social media for retailers, email marketing, John Jantsch, Duct Tape Marketing