Laopu Gold is shaking up what it means to be a Chinese luxury brand. From heritage-inspired designs to fixed pricing that defies the traditional “by-weight” gold shop model, the brand has carved out a premium niche that’s turning heads.

In 2024, Laopu’s revenue jumped 167% year-on-year, six times higher than in 2021. But what’s behind this meteoric rise?

Tune in as Sabrina and Elody unpack:

• How Laopu reinvented itself from a traditional gold retailer into a modern luxury house;

• Why Xiaohongshu has been central to its popularity;

• The “national wave” of Chinese heritage brands, and how Laopu fits right in;

• What its overseas push, starting with Marina Bay Sands in Singapore, says about its global ambitions.

  
  

Will Laopu really become “the Cartier of China”? Let’s find out.

Timestamps:

00:00:54 – From gold trader to luxury brand: the founder’s story

00:01:36 – Why Laopu went viral on Xiaohongshu

00:02:14 – Breaking tradition: fixed pricing vs. by-weight gold

00:03:49 – Going global: Laopu’s Marina Bay Sands store

00:07:57 – The ‘national wave’ and rise of Chinese heritage brands

Featured materials:

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Ecommerce in Southeast Asia 2025, Momentum Works