『Transforming Advertising: AI, In-Store Screens, and Consolidation Shake Up the Industry』のカバーアート

Transforming Advertising: AI, In-Store Screens, and Consolidation Shake Up the Industry

Transforming Advertising: AI, In-Store Screens, and Consolidation Shake Up the Industry

無料で聴く

ポッドキャストの詳細を見る

このコンテンツについて

 The advertising industry is experiencing rapid transformation and notable activity over the past 48 hours, reflecting both innovation and shifting market pressures. One headline development is the growing role of in-store digital advertising networks. Chaitanya Kumar Seri just received the 2025 Global Recognition Award for leading one of the US's largest in-store ad networks, which now covers over 100,000 screens nationwide. This aligns with a broader trend where retail media is forecast to surpass 140 billion dollars globally by 2027, with digital out-of-home advertising projected to triple to over 60 billion dollars by 2030. Brands continue to prioritize point-of-purchase channels since more than 80 percent of retail transactions happen on-site, not online. This pivot helps offset diminishing returns from traditional and fragmented digital ad formats.

In product innovation, Koah, a new challenger, raised five million dollars last week to integrate contextual ads into artificial intelligence applications. The company boasts click-through rates of 7.5 percent and publisher earnings reaching ten thousand dollars within their first month. Koah claims its approach outperforms older adtech options by a multiple of four to five, indicating a disruptive swing toward targeted, conversational ad placements.

Meanwhile, major industry consolidation looms as Dentsu's international arm, which includes legacy agencies like Aegis and Merkle, is up for sale. Possible buyers include technology giants such as Infosys and TCS, as well as India's Reliance and Adani. This move could reshape global advertising landscapes and create integrated cross-vertical super-agencies, but potential acquirers must navigate tricky cultural and financial integrations.

Social commerce and influencer partnerships remain highly effective, with recent US campaigns and collaborations, such as Pinterest and Vestiaire Collective's online thrift shop, pushing brands to merge entertainment, e-commerce, and content under one strategy. Consumers are increasingly responding to authentic sponsorships and shoppable content, especially on platforms like TikTok and Instagram, where creator-led product launches are driving measurable returns.

No notable regulatory disruptions or abrupt price swings have occurred this week, but the sector remains alert to global data privacy trends. In summary, the past two days highlight a decisive industry shift toward integrated, data-rich media ecosystems, AI-driven ad experiences, and continued marketplace consolidation, compared with recent months where growth was steadier but less centralized and dynamic.

For great deals today, check out https://amzn.to/44ci4hQ
まだレビューはありません