You know it as well as I do: hustle culture is toxic.

We’ve been told that if we just work harder, say yes to everything, and keep it “professional,” that’s how to build a business that lasts. But here’s the truth - I followed all those rules, and it left me exhausted, disconnected, and wondering if the problem was me. Spoiler: it wasn’t. The problem was the old playbook that was never designed for women run businesses.

In this week’s kickoff to Season 2 of #ActuallyICan, I’m breaking down exactly why the old rules don’t fit anymore and what it looks like to finally throw them out. If you’re ready to redefining success, stop playing small, and learn how to build a business on your own terms, this episode is going to feel like a breath of fresh air.

What you’ll hear in this episode:

• The surprising origin of the “rules” we’ve been taught to follow in business - and why hustle culture is toxic when applied to women balancing creativity, caregiving, and leadership
• The moment I realized checking every box of the old playbook wasn’t how to build a business that felt fulfilling - and what I did instead
• Why trying to please everyone actually dulls your spark and keeps you from creating the women run business you’ve been dreaming of
• The sneaky rules you might still be carrying (like don’t talk about money, grind harder, or keep it shiny) and how they hold you back from truly redefining success
• What this new season is all about: supporting you to build your business in a way that finally feels like it was written for you

Now I want to hear from you: What outdated rule are YOU done following? Send me a DM on Instagram @katyripp and tell me, “Katy, the rule I’m ditching is…”

RESOURCES MENTIONED IN THIS EPISODE:

The Grove

Female Founders Collective Meetups - Join us for FREE!

Blog Post: Why the Old Playbook Doesn’t Work for Us

CONNECT WITH KATY RIPP:

Website: www.katyripp.com

Instagram: @katyripp

Pinterest: @katyripp

Facebook: @katy.ripp