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Alane and Micah tackle one of the most crucial yet overlooked principles in business automation: never automate a process you haven't done manually first. Through real examples from their own business, they demonstrate why the "manual first" approach saves time, money, and prevents costly rebuilds.

They share a detailed case study from Alane's podcast guest booking process, revealing how manual work uncovered hidden business value that would have been missed in premature automation. They explain how doing processes manually first reveals critical nuances, decision points, and the true ROI of automation projects.

This episode is essential listening for business owners who want to automate smart, not just fast.

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