Sales leadership isn’t just about teaching people how to close deals.

Daniel Robus sits down with Bernadette McClelland, founder of the Sales Leadership Academy and internationally recognised keynote speaker, to explore what truly drives sales performance.

Bernadette shares how self-leadership, role clarity and deliberate disruption can transform teams from average to high-performing.

She challenges outdated sales training methods, highlights why psychological safety is the secret weapon for sales success, and reveals why conviction and certainty are the real products every salesperson sells.

Timestamps

00:00 Intro to Bernadette

01:40 Bernadette’s journey to the US and earning the “Einstein Visa”

03:11 The thrill of public speaking and speaking from the heart

04:27 Life in Denver, Colorado

05:29 How Bernadette got into sales

07:26 Why true sales leadership is about energy

09:49 The hidden challenges holding sales leaders back

18:52 Building high-performing sales teams without a scarcity mindset

25:38 The importance of psychological safety and the CARES framework

28:53 Role models to learn from

30:56 How to connect with Bernadette and work with the Sales Leadership Academy

31:53 Advice for someone stepping into sales enablement

32:54 What is the 1% that leads to exponential growth

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Connect with Daniel:

LinkedIn: Daniel Robus

Website: https://www.growthmattersintl.com

Connect with BernadetteLinkedIn: Bernadette McClelland

Speaker Website: https://www.bernadettemcclelland.com/

Sales Leadership Academy: https://salesleadershipacademy.com/