
The Enchanting Mystery of POW 9:7:25 2.30 PM
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A Forgotten Elf in Rice Krispies History
Photo: Wikipedia Public Domain
Music By: Gail Nobles
Hello, I'm Gail Nobles, and today we’re diving into a delightful little slice of cereal history that might just tickle your memory!
Back in 1928, Kellogg’s Rice Krispies made their grand entrance onto store shelves. It wasn’t long before they introduced us to their cheerful trio of elves: Snap, Crackle, and Pop. You remember them, don’t you? Those iconic little figures who made breakfast feel just a bit more magical.
Let’s take a charming walk down memory lane together. Back in the 1970s, I had four delightful little dolls that bore a striking resemblance to Snap, Crackle, and Pop. But there were 4 dolls. Now, I can't say for sure if they were indeed those beloved characters, but they certainly had their distinctive features, complete with adorable white elf hats. I considered them as Snap, Crackle, and Pop when I was a child. What a playful time that was! One, sadly, over time, he vanished—lost to the ages, like so many childhood treasures. But every time I watched those catchy commercials, I couldn't help but notice something curious. I turned to my mom and said, “Why are there only three elves on the Rice Krispie Commercials ?” To my surprise, she replied, “I think I remember a fourth one from way back when.”
And she was right! In the cereal’s rich history, there was indeed a fourth elf named Pow. He made his first appearance in a commercial in 1954, zooming around in a helicopter, a cheerful addition to the trio. But just like that, after only two commercials, Pow seemed to disappear into thin air—never to be seen or heard again. It's as though he flew off on a sugary adventure of his own!
So, while we enjoy our crunchy Rice Krispies today, let's also take a moment to remember the enchanting little stories that come with them—like the playful mystery of Pow, the elf who briefly joined the ranks of Snap, Crackle, and Pop, and then vanished back into cereal lore. Isn’t it fun to think about all those little details that make our favorite breakfasts so much more than just food? Happy crunching!
You’re listening to Commercials & Reviews. I’m your host, Gail Nobles.
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