Why Most Brands Fail to Connect with Customers (And How to Fix It)
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Why Most Brands Fail to Connect with Customers (And How to Fix It)
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If your website talks more about you than your customer, you're losing business. In this episode of Being HUMN, Rob and Curt break down the five biggest messaging mistakes they see brands make (and how to fix them using the StoryBrand framework).
You’ll learn:
- Why “talking about yourself” drives customers away
- The power of the problem–solution–result framework
- How to align your internal team around one clear story
- What to fix on your website in the next 10 minutes
- How to stop wasting money on random acts of marketing
🎯 This video is for small businesses, brand leaders, and marketing teams who want to actually connect with their audience—and drive results.
👉 Take the free brand messaging assessment at gowithhumn.com
📥 Ready for a consult?
Let’s grab coffee.
#StoryBrand #MarketingStrategy #BrandMessaging
#BeingHumanPodcast #SmallBusinessMarketing